Imagine managing 14,000 restaurants across 100 countries.
That’s Burger King’s reality. And they’re the latest fast food behemoth to refresh their image — globally. And they’re doing this with 3 things in mind: brand cohesion, fun & fresh.
But can you imagine the undertaking? What one color suggests in America, could mean the exact opposite in Japan or Africa.
Well, the results are in and we’re lovin’ it (pun intended). And admit it: you’ve gone to a venue just because it’s ‘cool.’ So if the re-branding holds to its promise of ‘fresh & fun,’ it’s sure to create some new fans. Even if from cool factor alone.
Read the full article here.
