What are analytics? Well back in the Dark Ages, marketing was a game of throw it against the wall and maybe it will stick. Highly unproductive. For years, marketing has been evolving into a data-driven science. Analytics let advertisers collect information like how many users have viewed their ad, and how those that view their […]
Facebook’s stock is surging & Mark Zuckerberg is worth nearly $50 billion. No it’s not from Candy Crush, it takes more than games like “What Kind of Sandle Are You?” to generate those kind of numbers. The brilliance of Facebook’s Ads platform & it’s continual improvement are to blame, a channel used by over 92% […]
“I love showing up to work & getting rejected!” said no one ever. The feeling we get from a big, loud “NO!” is not usually associated with warm-fuzzies. Too much rejection means we’re out of business. But a certain amount of rejection in sales & marketing will help us focus on those who are a […]
Rob pulled out his business card and handed it to Sandy. It was harder to read than Sanskrit. All too often, you get someone’s business card and confusion sets in. The information is endless, chaotic like a rapid waterfall. You don’t know where to begin. Or worse still, you’re not sure what they offer & […]
There it is again. This is third time this week I’ve seen that pest control company’s car riding through the neighborhood. *Does online search for company.* If you live anywhere besides the Amazonian jungle, this scenario has probably played out in your head. The Outdoor Advertising Association of America says that more than 95% of […]
With the development of email, the HyperCard & Aspen Movie Map, all of which predate the World Wide Web, a new marketing channel was birthed — digital advertising. We’ve come a long way since the days of one advertising medium being the only vehicle. In 1440 when Gutenberg invented the modern printing press, there weren’t many […]
Gannett, one of the world’s largest media companies, published a study suggesting that Facebook is the most powerful social media platform for small businesses. Facebook users are engaged in a major way, many using the site 6 days of the week. The study revealed these users spend an average 40 minutes per day on Facebook, […]
A sculpture park — ‘giant landscape with permanent collections of art.’ They’re outdoors, easily accessible & natural. And how good does it feel, to walk into your favorite park and greet a giant, abstract, stone work of art for free? We take in art within the confines of galleries, museums or phones. But well manicured, […]
You’ve ended up in the elevator with the CEO of your dream client. What do you do? It’s your only shot and you haven’t got much time. It’s the things you read about in business biographies. What do you do? Elevator pitch — literally. Having a well prepared pitch ready to let loose at any […]
Imagine managing 14,000 restaurants across 100 countries. That’s Burger King’s reality. And they’re the latest fast food behemoth to refresh their image — globally. And they’re doing this with 3 things in mind: brand cohesion, fun & fresh. But can you imagine the undertaking? What one color suggests in America, could mean the exact opposite […]