You’ve ended up in the elevator with the CEO of your dream client. What do you do? It’s your only shot and you haven’t got much time. It’s the things you read about in business biographies. What do you do? Elevator pitch — literally. Having a well prepared pitch ready to let loose at any […]

Good writing is essential. Bad writing has closed businesses. Loose lips sink ships. For a business, writing in the form of advertising copy is one of the first touch points for prospects. While it’s a stretch, one might even argue that a business’s name is ad copy. Writing is one way that people dive into, […]